Navigate your life with purpose

The planner that helps you take focused action on your vision

When you sign up, you'll get:

  • A free copy of the Rudder Habit Tracker to help you create positive habits
  • An exclusive discount off your copy when the Kickstarter launches
  • To participate (or watch) in the making of an original product
  • Virtual high fives from me :)

You are the captain of your life.

Rudder Planner steers you in the direction you want to go... like a rudder.
By keeping your values in a readily accessible space.
With the flick of a wrist, you can reference your own personal manifesto whenever times get tough (and they will).
More importantly, you can use it to inform the choices you make and the actions you take.
That way, you can live a life with intention and not have to look back later in regret.

Finely balances structure and flexibility.

Rudder Planner has a simple, open design.

It's the product of testing, tweaking, and whittling down to the essentials.

Six years' worth, in fact. It's been an organic evolution.

I've also limited the number of prompts, so you're not boxed in by someone else's words.


The Rudder Habit Tracker has helped me to kick start some of my biggest yearly goals. I also did it with a friend to stay on track...can’t wait for the journal, thanks!

Daiya Anderson - Owner of Origin Wines

At the end of the year, although time moves just as fast, I no longer have thoughts like, "Where did the year go?". I know exactly where my time went, what worked and what didn't, and I have a record of all of my experiences.

Rudder Planner allows me to look at missteps or difficult parts of the year with a purposeful clarity, which gives me gratitude for the experience and charges me to take that next step forward.

Erin G. - Product Design Engineer

The Rudder Planner is my happy book. I've been using it for a month now, and unlike other notebooks I've tried which feel like task lists, my Rudder feels like a book of positivity. It has my daily reminders including moments I want to remember in the future. I really enjoy flipping back through it -- what other planner makes you want to do that?

Dr. Angelica Lim - A.I. Roboticist

 Highlighted Features

Habit Tracker: In the world of habits, or sustainably changing your behavior, less is more. There's even space for you to note what’s working for you (or what’s not).

Planner | Journal: This section functions both as a weekly top-level planner and a micro-journal. Space is limited and this was done purposefully. Your brevity muscle will get a workout.

Creed: It's the foundation of the Rudder Planner -- your own personal manifesto. Review this as often as you need to and use it to inform your actions and decisions.

These are the second and third prototypes I bound by hand.

Want to help make this happen?

When you sign up, you'll get:

  • A free download of the Rudder Habit Tracker -- discover the power of habits!
  • To be a part of the launch of an original product that can help change lives
  • A discount off your Rudder Planner when the Kickstarter launches
  • A big hug if we ever meet in person :)